The Idea

The idea behind my services is simple — competence on-demand, outsourced.

I’m a corporate designer gone entrepreneur, with years of experience in global, stock-listed companies. Having worked in these fast-paced roles for the majority of my career, I understand the importance of having the right competence for your projects — and since full-time employees can be an expensive hire, outsourcing the competence might be the solution you’re looking for.

My Background

Shortly after graduating from my studies in Audiovisual Communication, I packed my bags to move across the world to Sydney, Australia. The years following were spent traveling, studying for my BBA in Finland and Indonesia, and occasionally returning to my hometown to make more money by freelancing as a designer and waiting tables.

Indonesia was where I felt at home. Being surrounded by top-tier artisans, designers, and painters, I was set to pursue a career within the creative field. Unsure what was next, I landed my first corporate job as a product marketing intern in a stock-listed company. Since then, I have been working with corporate branding and communication, while freelancing on the side. In 2023, I did my last day as an official employee, and today I’m working as a full-time consultant.

My education and experience in global companies allow me to quickly understand the task at hand, and help you solve the problem. When it comes to work, I love variety: from brand renewals to sustainability communication — and everything in between. My philosophy is that anything can be achieved by collaborating, and I am very passionate about solving others’ problems.

Thank you for your continued support — it means the world to me.

Experience

2016 - current
I started freelancing early on in my career and founded my own company in my early 20s.
I love helping clients with anything and everything related to brand development: communication concept, audiovisual communication, photography, copywriting, concept design, and naturally; visual design.
Dec 2022 - Oct 2023
Working as a communications partner for business marketing teams - guiding marketers in sustainability communication and creating content together to build brand awareness in various media, and in trade fairs and events like AGM and COP.
Reworking and creating new sustainability content on dotcom based on stakeholder journeys and insights, as well as building content plans and optimizing digital marketing.
Sep 2020 - Dec 2022
Collaborating across the board to develop the brand, aligned with Wärtsilä’s decarbonization strategy.
My work involved close collaboration with internal stakeholders such as the CEO and management, to translate our sustainability strategy to our brand in terms of photography, videography, and visual identity.
Since joining, I owned, led, and developed the videography and photography-related activities of Wärtsilä, as well as the in-house rebrand of the audiovisual concepts.
Additionally, I’ve been leading multiple communication projects on a group level, collaborating across businesses and being involved in projects like Annual Report and the AGM.
May 2019 - Sep 2020
Working in Product Marketing within the Electrification division: B2B marketing - working closely with product owners and developers to create concepts and launch campaigns.
Aligning and ensuring brand identity consistency in content.